Campaign Strategy


Understanding how any technology used in campaigning functions as a tactic to further your campaign strategy is essential. For every training session that Fabriders runs, whether it’s about utilising data effectively or social media, we’ve found it important to start with an exercise that gets participants to thinkabout the goals […]

A Quick Advocacy Strategy Exercise w/ Stakeholder Mapping & Power ...


We co-wrote The Listening Cycle with Jessica Steimer, who has been helping non-profits use social media more effectively as part of her work with Aspiration. Jess rocks! Find her on twitter @JSteim. You can also find a version of this article on the Aspiration Social Source Commons Blog. Social media […]

The Listening Cycle, Part I


I was recently in Kiev, for Tactical Studios, running a training on Social Media for the Eurasian Harm Reduction Network, GIZ and Deutsche AIDS-Hilfe. To be fair, not everyone in the training was a drug user – there were advocates from a variety of different marginalised communities that were being […]

What I Learned from Drug Users